Electrolux, A Consolidated Foods Company, Stamford, C.T.
Date1979
MediumChromogenic print on Kodak Ektacolor 74 RC-N paper
DimensionsImage: 10 9/16 × 13 inches (26.8 × 33 cm)
Sheet: 10 15/16 × 13 15/16 inches (27.8 × 35.4 cm)
Matted: 16 × 20 inches (40.6 × 50.8 cm)
Portfolio/Series"Groups in America" portfolio
Credit LineGift of The Estrin Family.
Object number2011.19.1.15
Copyright© Neal Slavin.
The images and text contained on this page are owned by Telfair Museums or used by the Museum with permission from the owners. Unauthorized reproduction, transmission or display of these materials is prohibited with the exception of items deemed “fair use” as defined by U.S. and international copyright laws.Label TextElectrolux, A Consolidated Foods Company
Approximately 20,000 sales representatives on a national level
President: Charles McKee
Executive Vice-President: Stephen Sheridan
The main objective of Electrolux is to achieve the largest sales in vacuum cleaners possible.
To become part of Electrolux, one must apply to the local branch office.
The company is sustained financially by the sale of vacuum cleaners.
The organization was begun in 1924. It was the first vacuum-cleaner manufacturer to sell directly to the consumer.
The general activities of Electrolux center on the manufacturing and selling of its vacuum cleaners. In order to better achieve this, the company has a highly charged incentive program in which luxury cars and trips to Europe are offered to salesman. There are also trophy cups awarded for a variety of sales contests.
Electrolux celebrated its Golden Jubilee year in 1974.
From When Two or More Are Gathered Together (1976) by Neal Slavin.
